Visual identity & website design for a podcast channel "The Life Extension Podcast" discussing the life extention industry

My role

Visual Designer, Web-design
(Freelance collaboration with

Duration

Aug - Sep 2021

Overview

Project Brief

The Life Extension Podcast is an audio-podcast show that discusses and explores the new trends of radical life extension means to consumers. We were responsible for developing the visual identity and a website for the launch of the show.

Identity Design

Primary identity

For the visual identity the client’s requirements were simple and clean design. The main focus point of the identity was the title of the show itself, which was designed as the primary icon.

Secondary Symbol

In addition to this a secondary symbol was designed to support the typographic visual and we concentrated on communicating ‘life extension’ as a core that would drive the iterations.

Iterations

We further explored the 2D iterations in in different views, grid arrangements and expanded them in an isometric view that gave rise to varying results.

Website design

For the requirements of the website were simple and functional we chose to expand the visual style of the website extending on the life extension iterations and designed a clean and modern website design with a simplistic user flow and a logical navigation system.

Visual Style

In order to create a harmonic hirerarchy of information within the website, there was created a visual style that consists of typography, colours, figures, buttons and ellements.