Design Portfolio of Anastasiia Yezhyzhanska

Zalando Design System

Designing clear, consistent iconography to improve warehouse app efficiency

UI Design

Icon Design

Accessibility Audit

Zalando Pick App

Optimising task performance: 40% faster item selection with non-sequential flow redesign

UX (re-)design

Prototyping

Usability testing

My superpowers

Hybrid background - design and marketing

Because of my Master's in Brand Management and experience as a media planner for LEGO, I’m not just designing interfaces — I’m designing solutions that serve both users and business goals.

I was actively involved in user research, usability testing, and gathering insights for Zalando’s app for business partners and B2C chatbot. Previously, as a media planner for LEGO, I conducted yearly competitive reports.

I’ve built an iconography heavy design system for Zalando’s warehouse applications. I worked closely with other designers to ensure visual consistency and usability, focusing on clarity and accessibility for non-desk users.

Studying and working across Ukraine, Greece, and Germany in multicultural teams has given me 1) cultural sensitivity in design, 2) adaptability in different environments, 3) a broader understanding of user behaviour.

I enjoy bringing people together to solve problems: 1) co-lead design exercises with students, 2) supported strategy workshops to align teams and priorities, 3) organised an ideation workshop to improve warehouse icons.

I use Figma, Webflow, Adobe Suite and explore new tools (like Jitter and Relume) to bring ideas to life faster. I also completed Google’s UX Design & Digital Marketing certifications to expand my skillset beyond design.